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AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching! Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software

YouTube For Dummies takes the classic Dummies tact in helping tech novices get a handle on a popular technology that more tech-savvy audiences consider «simple.» With so much content on YouTube getting media attention, more first-timers are jumping on the site and they need help. The book also helps the next step audience of users looking to add content to YouTube. Content includes: Watching the Tube – includes getting your PC ready for YouTube viewing, finding video, signing up for an account, and creating favorites. Loading Video to YouTube—covers the nuts and bolts of shooting video, transferring it to a PC, editing it, and sending it up to YouTube. Bringing Along YouTube—covers the various ways you can use YouTube video in places other than on the site. Includes mobile YouTube and adding videos to your MySpace page or another Web site. I Always Wanted To Direct—explores how to use YouTube's directors program to upload longer video, use the site for marketing, or launch your own videoblog.

For experienced Exchange Server administrators. At last, here's the book that you and other Exchange Server administrators have been waiting for. Starting where other books and training courses end and the real world begins, Exchange 2000 Server 24seven provides the detailed information that will make you a true expert. Written to build on the knowledge you already have. Inside, Exchange Server expert Jim McBee delivers the targeted instruction and inside tips you need to get the most out of your Exchange Server implementation. Coverage includes: Managing Exchange 2000 features in Active Directory Choosing the correct approach to migration Restricting server access Scaling Exchange Server to meet your organization's needs Detecting problems affecting uptime and mail delivery Performing backup and disaster recovery procedures Managing Exchange 2000 database operations Implementing an Exchange 2000 cluster Creating a public folder infrastructure Understanding message routing and designing routing groups Implementing and troubleshooting Internet clients 24seven: The Advanced Information You Can't Find Anywhere Else Other books in the series include: Firewalls 24seven Windows 2000 24seven Cisco Routers 24seven TCP/IP 24seven Keep your systems and networks up and running 24 hours a day, 7 days a week, 52 weeks a year, with the 24seven series from Sybex.

If you’ve surfed the Web more than once, you’ve probably visited Amazon.com. Originally you may have gone there searching for books, but Amazon.com is so much more than a bookstore. The author of Amazon.com For Dummies®, who has been involved with the site from its beginnings, describes it as a shopping mall/home improvement store/bazaar/travel agency/newsstand/car lot, but most importantly, a community of buyers and sellers—people like you. Countless opportunities exist for those who join this community, and Amazon.com For Dummies® gives you a smorgasbord sampling of what they are and how to take advantage of every one. For example, you can Set up an account and buy things Bid on an auction Sell your items Personalize your shopping experience Open your own online “store” Join the Amazon.com community Written by Mara Friedman, who has held several positions with Amazon.com including marketing communications manager, Amazon.com For Dummies® takes you from your first venture into the Amazon all the way to making money from your Amazon.com experience. Discover how to Find your way around the marketplace and scout out the best deals Get local movie showtimes, view restaurant menus, chat with other shoppers, send free e-cards, or sign up for a free reminder service Track orders and manage your account Browse specialty shops and check out international merchandise Take advantage of reviews from other shoppers Set up and use wish lists—for yourself and your friends Create your own online Zshop, set the right prices, and take photos that help sell your items Take advantage of the Amazon.com Advantage or become an Associate Whether you’re a complete novice who’d like a guide to help you with your first online purchases, or a longtime Amazon.com shopper who wants to become an online entrepreneur, Amazon.com For Dummies® has what you need. Use it today to get started, and tomorrow to help you manage your own successful online business.

Get the most thorough and comprehensive guide to Google. Expand your world with the dozens of Google tools, applications, and services you'll find in this comprehensive book. Going well beyond the basics of search, this in-depth resource shows you how to access and apply every one of Google's features – things like Gmail, Google Maps, and SketchUp – while also explaining how to program Google, become a Froogle merchant, and much more. With thorough coverage, step-by-step instructions, and hundreds of tips and workarounds, you'll find what you need to succeed with Google. Review the basics of keywords, queries, and PageRank technology. Delve into search features such as the I'm Feeling Lucky button. Find your way with Google Maps and mobile GMaps. Check financial news, get quotes, and manage your portfolio. Import, view, and fix photos with Picasa. Google-ize your computer with Google gadgets and plug-ins. Use Google Analytics to evaluate Web site traffic. Explore Google's future with a sneak peak at R&D.

You’ve heard all about Second Life. Maybe you’ve already jumped with both feet—and gotten stuck. Or maybe you’re a Second Life veteran who wants to build something or run a business. Fear not! Second Life For Dummies is hear to hold your hand, pat your back, and cheer you on through this new and enchanting reality. Written by a pair of Second Life old timers, this easy-to-use, flip-and-find guide is packed with expert advice, seasoned insight, and handy tips and tricks to get you moving fast. You’ll find out how to set up your account, create an avatar, meet people and socialize, and find your comfort zone and stay in it. But it’s a big world out there, so you’ll also learn how to make stuff, buy stuff, do stuff, and keep track of all the stuff you’re accumulating. Discover how to Install Second Life get started Create and customize your avatar Meet and get to know fascinating people Stay safe and comfortable as you learn and explore Make, wear, and sell your own fashions Script your Second Life Buy land and build a house Become a land baron or a money maker Make real money in Second Life Get a real-life education—even a degree Complete with fantastic lists of cool places, answers to big questions, and supplemental software, Second Life For Dummies is your ticket to a great virtual adventure.

Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more. BONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google's dime.

Pack pizzazz into your Web sites with Flash! Start with simple animation, or create whole pages in Flash The newest version of Flash offers all sorts of cool options for designing Web sites that stand out from the crowd, and this handy guide makes it easy. Enhance your site with animated graphics, boxes, or buttons; morph shapes; create text with exotically changing colors; add sound or video; and watch visitors flock to your site!

Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. You’ll discover: What to expect from Web analytics Definitions of key Web analytics terms Help in choosing the right analytics approach How to collect key data and apply it to site design or marketing Techniques for distinguishing human users from bots Tips on using Google and other free analytics tools Advice on choosing pay and subscription services A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time—and every time.

Answers to All Your Questions About Exchange Server Messaging Mastering Exchange Server 2000 is the one book that you need to put the latest version of Exchange Server to work in the way that makes the most sense for your organization. Whatever its size or specific needs, here you'll find the answers that will let you build and maintain a complete or partial messaging solution. Covering email, electronic forms, and much more, this all-in-one guide gives you step-by-step instructions for completing every task you'll encounter. Coverage includes: Installing and configuring Windows 2000 Server Installing and configuring Exchange 2000 Server Setting up SMTP, POP3, and IMAP4 mail servers and clients Setting up Web browser access to Exchange e-mail and other folders Setting up Lightweight Directory Access Protocol servers and clients Setting up Network News Transport Protocol virtual servers and clients Building and deploying online forms Installing and configuring Outlook 2000 Setting up and managing simple Exchange Server environments Setting up and managing Exchange servers across multiple administrative groups in the same or Windows 2000 domain Setting up and managing Exchange organizations across multiple Exchange 2000 Server domains

All the Documentation You Need for Successfully Deploying Exchange Server 2003 Author Barry Gerber shares his extensive real-world experience in easy-to-understand language in this comprehensive guide to Microsoft's messaging and collaboration server. Mastering Exchange Server 2003 systematically and sequentially walks you through all the essential concepts of planning and design, installation, deployment, administration and management, maintenance, and troubleshooting. With detailed background information, clear step-by-step, hands-on instructions, and realistic examples, Gerber teaches you how to devise and implement a system that is just right for your environment. He then leads you to the next level with advanced coverage on reliability and availability, disaster recovery, security solutions, wireless access, and building custom e-mail forms for Outlook. Coverage Includes: Designing a new Exchange 2003 system Upgrading to Windows Server 2003 and Exchange Server 2003 Installing and configuring Exchange Server 2003, Windows Server 2003 as a domain controller, and Outlook 2003 from a customized server image Organizing Exchange users, distribution groups, and contacts Managing the Exchange Server hierarchy and core components Managing Exchange 2003 Internet services and services for Internet clients Installing and administrating additional Exchange Servers Performing advanced administration and management Ensuring Exchange Server reliability and availability Building Exchange Server system security Configuring wireless access to Exchange Server 2003 Creating and managing Outlook forms designer applications Exploring third-party applications for Exchange/Outlook clients and Exchange Server

Advanced Coverage for Experienced Exchange Administrators Microsoft Exchange Server 2003 24seven doesn't try to take you back to square one. Instead, it builds on the knowledge you've already earned. Expert Jim McBee with assistance from Barry Gerber delivers targeted instruction and inside tips that will help you follow the best practices established by successful Exchange organizations across a wide range of industries. This is also a great way to make a smooth transition to the latest release of Exchange Server. Coverage includes: Getting your Exchange installation right the first time Managing interactions with Active Directory Understanding Exchange data storage Preventing and recovering from disasters Administering daily operations Customizing Exchange Optimizing performance Achieving higher availability Isolating and solving common Exchange problems Troubleshooting SMTP and DNS problems Improving security against viruses and worms Securing clients Deploying and customizing Outlook web access Supporting mobile clients